IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONBILITY (CSR) PT PERKEBUNAN MINANGA OGAN TERHADAP MASYARAKAT DI DESA BANUAYU KECAMATAN LUBUK BATANG KABUPATEN OGAN KOMERING ULU DALAM MENINGKATKAN CITRA PERUSAHAAN

Sely Indriani; Yunizir Djakfar; Septiana Wulandari

doi:10.54895/jm.v2i2.1673

Sely Indriani Program Studi Ilmu Komunikasi Universitas Baturaja
Yunizir Djakfar Program Studi Ilmu Komunikasi Universitas Baturaja
Septiana Wulandari Program Studi Ilmu Komunikasi Universitas Baturaja

DOI: https://doi.org/10.54895/jm.v2i2.1673

Keywords: Corporate Social Responsibility, implementation, image

Abstract

PT Perkebunan Minanga Ogan was built in 1987 which is located in Lubuk Batang Village, Lubuk Batang District, Ogan Komering Ulu Regency. Corporate Social Responsibility (CSR) is an action taken by a company as a form of responsibility towards the area/environment where the company is built. Corporate social responsibility has been stated in Law no. 40 of 2007 concerning Limited Liability Companies Chapter V Article 74. The purpose of this research is to find out how the implementation of PT Perkebunan Minanga Ogan's Corporate Social Responsibility (CSR) program for the community in Banuayu Village, Lubuk Batang District, Ogan Komering Ulu Regency in improving the company's image. This study uses impression management theory which can also be defined as the techniques used by actors to cultivate certain impressions in certain situations to achieve certain goals. The research method used is descriptive qualitative research. The results of the study can be concluded that the implementation of the CSR program carried out by PT Perkebunan Minanga Ogan has been carried out well. The company always provides village contribution money to the village government of Banuayu, the allocation of village contribution money is in accordance with village needs such as to buy village office administrative needs, funeral tents, trail construction and much more. By providing assistance to the community in Banuayu Village, the community's view of PT Perkebunan Minanga Ogan will be better. So that the image of the company will be good too. The management of the impression that the company wants to make on the environment around the company is to become a responsible company, especially in terms of social responsibility so that its existence is recognized by the community. From the impression that has been made, it will indirectly affect the image of the company itself. The public's view of the company PT Perkebunan Minanga Ogan is very good, the company really cares about the people in Banuayu Village so that the image obtained by the company is a positive image.