STRATEGI KOMUNIKASI PEMERINTAH DESA PENGARINGAN DALAM MENGAJAK MASYARAKAT IKUT SERTA DALAM PROGRAM VAKSINASI COVID-19

Abstract

While the object of this research is to know the communication strategy used by the village government in inviting the community to participate in the covid-19 vaccination program . The purpose of this study was to find out the Communication Strategy of the Pengaringan Village Government in Inviting the Community to Participate in the Covid-19 Vaccination Program. In the theory that is used in this theory, the messaging model is how to organize a thought to form a message containing knowledge from a way of conveying the communicant to the communicator in the vaccination program.Based on the results of this study, the communication strategy of the Pengaringan Village Government in inviting the community to participate in the COVID-19 vaccination program was very effective in achieving the government's target. In this process, socialization and education were carried out directly to the community. The communication strategy is very effective, the community following the vaccine increases in this vaccination program assisted by the Pengringan Village Government, through the village head, the village head, the head of government, the Pengringan Village Covid-19 volunteer task force team and assisted by the UPTD vaccinator team of the Pengaringan.