STRATEGI KOMUNIKASI PERANGKAT DESA  DALAM MENSOSIALISASIKAN VAKSIN COVID-19  DI DESA BATUMARTA II KECAMATAN LUBUK RAJA  KABUPATEN OGAN KOMERING ULU

Taufik Muttaqin; Yunizir Djakfar; Akhmad Rosihan

doi:10.54895/jm.v2i2.1676

Taufik Muttaqin Program Studi Ilmu Komunikasi Universitas Baturaja
Yunizir Djakfar Program Studi Ilmu Komunikasi Universitas Baturaja
Akhmad Rosihan Program Studi Ilmu Komunikasi Universitas Baturaja

DOI: https://doi.org/10.54895/jm.v2i2.1676

Keywords: Communication Strategy, Covid-19 Vaccine Socialization, Batumarta II Village Government

Abstract

Currently, there are still people who don't want to be vaccinated for several reasons, such as fear of side effects from the Covid-19 vaccine plus the number of hoax news circulating in the community. The role of the Batumarta II Village Government is urgently needed in disseminating the Covid-19 vaccination to all members of the Batumarta II Village community so that the desire to be free from the Covid-19 pandemic can end soon.In this study using descriptive qualitative research methods. The results of the study were that the Batumarta II Village Government used several communication strategies, namely Socialization Using Social Media, Outreach around Batumarta II Village, Through Circulars, Direct Socialization, and Information Using Media Information.The communication strategy that is often used is direct socialization when there are weddings and religious events. The Batumarta II Village Government needs to disseminate the Covid-19 Vaccine repeatedly, this aims to make people understand what the Covid-19 vaccine is so that people are not afraid and do not refuse to be vaccinated against Covid-19.