FENOMENA PENGGUNAAN APLIKASI TIK TOK SEBAGAI MEDIA EKSISTENSI DI KALANGAN MAHASISWA UNIVERSITAS BATURAJA

Abstract

The Tik Tok application is an application that provides unique and interesting special effects that users can use to express themselves. This application also makes it easier for users to make short videos that are cool and can attract the attention of many people who see it. So the researcher aims to find out the phenomenon of using Tik Tok in expressing themselves in communication science students.This study uses the new media theory developed by Pierre Levy. There are two dominant views on the differences between the first media era, with its emphasis on broadcasting, and the second media era, with its emphasis on networking. The two views are the social interaction approach (social integration) and the social integration approach (social integration).The paradigm used is the constructivist paradigm, which is almost the antithesis of the notion that puts observation and objectivity in discovering a reality or science. The method used in this research is qualitative, where the author describes the object of research based on data and facts, and analyzes it using concepts.From the results of interviews, the authors conclude that students respond to the phenomenon of the Tik Tok application as an effective place to express themselves using the Tik Tok application on students, it can also be said to be positive because by using the Tik Tok application one can increase knowledge, ideas and can also exchange ideas.