ANALISIS SEMIOTIKA BAHASA SARKASME PADA CHANNEL YOUTUBE NAJWA SHIHAB EDISI ADA BALIHO DI ANTARA KITA

Titin Aditiya Putri; Hendra Alfani; Dian Novitasari

Titin Aditiya Putri Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Baturaja
Hendra Alfani Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Baturaja
Dian Novitasari Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Baturaja

Keywords: Sarcasm Language, Billboards, Semiotics Peirce

Abstract

The phenomenon of installing billboards for political figures in midst of the Covid-19 pandemic has become a public discussion. The reason is that these figures are considered to be campaigning to advance to the 2024 Presidential Election. Various forms of criticism and innuendo were conveyed by the public through social media. One of the YouTube channels that have attracted the attention of the public who also commented on the 2024 billboard phenomenon is the Najwa Shihab YouTube channel. The purpose of this study is to analyze the language of sarcasm on the Najwa Shihab YouTube channel which edition has billboards among us. This research uses a qualitative approach with a constructivist paradigm. The method used is the semiotic method of Charles Sanders Peirce as a theory as well as a method for analyzing the language of sarcasm in 13 frames of Najwa Shihab's YouTube edition with billboards among us. The results showed that in Najwa Shihab's YouTube edition there were billboards among us, Najwa Shihab used a type of sarcasm style. The researcher found that as many as 13 frames were divided into 4 categories. The category of propositional sarcasm is the most commonly found data, which is 7 frames. The category of lexical sarcasm ranks next, which is 3 frames. Then the prefix sarcasm, which is as much as 2 frames. And the least found in the category of illocutionary sarcasm, which is 1 frame.