ANALISIS PROGRAM ACARA GOYANG PAGI SUKSES DALAM MENINGKATKAN MINAT DENGAR MASYARAKAT DESA UMPAM KECAMATAN LENGKITI KABUPATEN OGAN KOMERING ULU

Abstract

The rapid development of technology and the internet has made the mass media participate. Amid the many media choices offered, radio has its own place for the public. Radio Sukses Fm tries to compete with radio and other media with a variety of broadcast programs that are presented. This study tried to analyze how the morning shake program was successful in increasing the listening interest of the community of umpam village, Lengkiti sub-district, ogan komering ulu district.
Theory of Uses and Gratification, which is used as a knife of analysis in research with qualitative method approaches and data collection techniques, namely observation, in-depth interviews and literature study. The results of this study found that the Goyang Pagi Sukses Program Program by presenting dangdut songs that were liked by the public, sending greetings, interacting with announcers via mobile phones and not only that the public could add education in using Indonesian which was the hallmark of Radio Sukses, by this then the entire community of Ogan Komering Ulu Regency can add information and entertainment that is useful and insightful for listeners of Radio Sukses Fm Baturaja.