PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP RETURN ON INVESTMENT PERUSAHAAN (Studi Kasus pada PT Bank Mandiri Tbk) Periode Tahun 2011-2020

Dara Siti Nurjanah; Andri Helmi Munawar; Dian Hadiani

doi:10.54895/jmbu.v5i1.2547

Dara Siti Nurjanah Prodi Administrasi Bisnis STISIP Bina Putera Banjar
Andri Helmi Munawar Prodi Perbankan Universitas Siliwangi
Dian Hadiani Prodi Administrasi Bisnis STISIP Bina Putera Banjar

DOI: https://doi.org/10.54895/jmbu.v5i1.2547

Keywords: Corporate Social Responsibility (CSR), Return On Investment (ROI), Financial performance report

Abstract

This study aims to examine the effect of Corporate Social Responsibility on the company's Return on Investment. In this study, Corporate Social Responsibility plays as an independent variable and Return on Investment playsas dependent variable. The population of this study was a 10-year financial report from 2011-2020 from PT Bank Mandiri (Persero) Tbk, and other BUMN banks (state-owned banks) as a comparison of the amount of return on investment. The sample in this study was a BUMN banking company registered on the BEI (bursa efek Indonesia) in 2011-2020, but this study was only focus on 1 bank, namely PT Bank Mandiri (Persero) Tbk. The selection of samples in this study were using Non-Probalility sampling technique, namely the purposive sampling. The data were collected through literature study. This study used simple linear regression analysis to analyze the data. Based on the results of analysis, the effect of corporate social responsibility (CSR) on return on investment (ROI) at PT Bank Mandiri (Persero) Tbk in 2011-2020 was 61.9%, it can be concluded that there was an influence of corporate social responsibility (CSR) on Return on investment (ROI). The results of regression analysis showed that the direction of correlation coefficient was negative, it showed that the higher corporate social responsibility (CSR), the lower the Return on investment (ROI) would be.