PENDAMPINGAN INOVASI GULA SEMUT PADA PENGRAJIN GULA AREN DI KABUPATEN OKU SELATAN

Fifian Permata Sari; Munajat Munajat

Fifian Permata Sari Program Pascasarjana Universitas Baturaja
Munajat Munajat Program Pascasarjana Universitas Baturaja

Keywords: Mentoring, innovation, ant sugar

Abstract

Ant sugar or ant sugar is another preparation from palm juice or sugar palm (Arenga pinnata Merr), in crystal form like granulated sugar. The solid form of processed sap water is brown sugar or palm sugar. Ant sugar is rich in nutrition, containing calcium, minerals and vitamins which are very good for health. Its easy and practical form for mixing drinks and cakes makes this sugar much sought after abroad. That is why Indonesia is still an exporting country for ant sugar to this day. Simpang Sender Village is a central area for ant sugar craftsmen in OKUS Regency. During the Covid era, many businesses were affected, resulting in reduced sales turnover, including the ant sugar business. Problems in the form of uncertain production capacity, very traditional packaging and limited marketing have left many ant sugar craftsmen in increasingly worrying conditions. Promotion is still limited by word of mouth, limited product variations and low motivation from craftsmen, making this business increasingly worse even though opportunities for developing this business are still wide open. This business should be able to develop better with assistance and guidance to ant sugar craftsmen. The solution that can be given to ant sugar craftsmen is through assistance in the form of production management training (increasing production capacity and diversifying ant sugar products by modifying spice mixtures such as ginger and lemongrass extracts), business management training, digital-based marketing and improving packaging to attract attention. market. The technology for processing ant sugar with modified ginger and lemongrass will give rise to a new variant of ant sugar which can become a mainstay product typical of Simpang Sender Village, especially South OKU Regency. With taste innovation, attractive packaging and online marketing, it is hoped that it will be able to increase the income of palm sugar craftsmen in South OKU Regency

Author Biographies

Fifian Permata Sari, Program Pascasarjana Universitas Baturaja

Program Studi Ekonomi Pertanian

Munajat Munajat, Program Pascasarjana Universitas Baturaja

Program Studi Ekonomi Pertanian

References

1. Amaliyanti CS, Hastari S. (2018). Strategi Pengembangan Usaha Berdasarkan Analisis Kelayakan Pada Ukm Tape. J Ema. 2018;3(1):22–36.

2. Timur PO. Pertanian. 2021.

3. Dewi TA. (2021). Pelatihan Branding Dan Packaging Kerajinan Kain Flanel Di Panti Asuhan Muhammadiyah Budi Utomo Kota Metro. SINAR SANG SURYA J Pus Pengabdi Kpd Masy. 2021;5(1).

4. Farida I, Aryanto A. (2021). The Perception of MSME in Tegal City on Readiness Towards MSME’S Digitalization in The New Normal Era. J Ris Akunt Terpadu. 2021;14(1).

5. Idah YM, Pinilih M. (2020). Strategi Pengembangan Digitalisasi UMKM. Pros Semin Nas dan Call Pap “Pengembangan Sumber Daya Pedesaan dan Kearifan Lokal Berkelanjutan IX.” 2020;9(1).

6. Muhyidin MA, Sulhan MA, Sevtiana A.(2020). Perancangan Ui/Ux Aplikasi My Cic Layanan Informasi Akademik Mahasiswa Menggunakan Aplikasi Figma. J Digit. 2020;10(2).

7. Sari, FP (2020). Meraup Keuntungan melalui Pengolahan Limbah Pangan. Jakad Media Publishing. Jakarta.

8. Sari, FP (2023). Pengantar dan Model Kewirausahaan Era Digital. Sonpedia Publishing
Indonesia. Jambi.

9. Sari, F.P., et al. (2023). Etika Bisnis. Sonpedia Publishing Indonesia. Jambi.

10. Sari, F.P., et al (2023) Strategi Pengembangan dan Pemasaran UMKM, Teori dan Studi
Kasus. Sonpedia Publishing Indonesia. Jambi.

11. Sari, F.P. (2023). Technopreneurship. Sonpedia Publishing Indonesia. Jambi.

12. Sari, F.P. (2023). Ekonomi Kreatif. Eureka Widina. Malang.

13. Sari, F.P. dan Munajat (2023). Pengolahan Limbah Cair UMKM Tahu Tempe menjadi
Pupuk Organik Cair untuk menunjang Pertanian Berkelanjutan di Desa Binaan Kecamatan
Lubuk Raja OKU. Jurnal Saintek ADPI Vol 5 No. 1

14. Sari, F.P. and Munajat. 2023. Assistance for Processing Tofu Industrial Waste into Liquid
Organic Fertilizer to Support SDG’s in Agricultural Sector. Prosedding International
Community Service ADPI Vol 1 No 1 2023. Padang.
\
15. Sari, F.P. and Munajat. 2023. Model-Model Program Pemberdayaan Masyarakat untuk
Pengentasan Kemiskinan. ADPI. Padang.

16. Sari, F.P. and Munajat. 2024. Assistance with Corn Cob Innovation as a Media for
Mushroom Planting in Lengkiti District OKU Regency. International Conference of ADPI
Community Service. Feb 2024

17. Tiawan, Musawarman, Sakinah L, Rahmawati N, Salman H. PELATIHAN DESAIN GRAFIS MENGGUNAKAN APLIKASI CANVA TINGKAT SMK DI SMKN 1 GUNUNG PUTRI BOGOR. BERNAS J Pengabdi Kpd Masy. 2020;1(4).