ANALISIS PEMASARAN JAGUNG HIBRIDA DI DESA BATUPUTIH KECAMATAN BATURAJA BARAT KABUPATEN OGAN KOMERING ULU

Abstract

This study aims to determine income and find out marketing channel for hybrid corn farmers
in Batuputih Village, Baturaja District West Ogan Komering Ulu Regency, is it efficient or
not. Method research that is used in this study is a survey method. Method sampling used in
this study is the snowball method. The results showed that the income of hybrid corn farmers
in Batuputih Village is very good and adequate, the marketing channels are in accordance
with the marketing process, namely from farmers to village collectors to factories to traders
retailers then to consumers, and marketing of hybrid corn in Batuputih village already
efficient.
Keyword:  Efficient, Corn, Marketing, Channel