ANALISIS PENDAPATAN PEDAGANG PENGECER BERAS PASCA PENETAPAN HARGA ECERAN TERTINGGI (HET)BERAS DI MUARADUA KABUPATEN OGAN KOMERING OKU SELATAN

Abstract

This research is a strategy of development of banana based product innovation
on some ukm in baturaja city this research method use survie disproportionate stratified
random sampling result of this research is Based on research which have been done,
hence can be concluded that Strategy of Banana Product Innovation Development In
Baturaja City Ogan Komering Ulu Regency are as follows: Strategy (SO) Business
expansion by utilizing borrowed funds from financial institutions or SOEs with low
interest rates, expanding the distributor network and channeling products to areas that
have never been entered, increasing the number of production of banana based
products, Strategy (ST) Maintaining the quality of banana-based products, maintaining
the production of banana-based products, increasing the supply of raw materials,
Strategy (WO) Must improve tools and technology better, and need to promote product
and Strategy (WT).
Keyword:strategy, development, banana, product, innovation