ANALISIS PERILAKU KONSUMEN DALAM MEMBELI BIBIT BUAH DI KOTA BATURAJA KABUPATEN OKU

Abstract

The
purpose of this study was to analysis consumer behavior in buying fruit The data collection location
research held on month December 2018. Method The research in is Method Surveys. Method data
used in research this is Interview with questionnaire as tool data collection. The data used is the
primary data is seeds. Collection methods include primary and secondary. Sampling method uses
incendetal sampling. Based on the results of the research conducted, it can be concluded that
consumer preferences for the three types of fruit seeds at the kiosks selling various frut seeds of
kelengkeng and guava seeds that are preferred by both are moe favored han are preferred by both are
more favored than mango seedlings because the Q Cochran value is 8,5 ≥ 0.05(2) which is equal to
5,991 so H0 rejected.
Keywords : Consumer, fruit seeds