ANALISIS PENDAPATAN DAN KEPUTUSAN PETANI DALAM MENJUAL BERBAGAI KADAR KARET DI KECAMATAN LUBUK BATANG KABUPATEN OGAN KOMERING ULU.

Abstract

This research is a strategy of development of banana based product innovation on
some ukm in baturaja city this research method use survie disproportionate stratified random
sampling result of this research is Based on research which have been done, hence can be
concluded that Strategy of Banana Product Innovation Development In Baturaja City Ogan
Komering Ulu Regency are as follows: Strategy (SO) Business expansion by utilizing
borrowed funds from financial institutions or SOEs with low interest rates, expanding the
distributor network and channeling products to areas that have never been entered,
increasing the number of production of banana based products, Strategy (ST) Maintaining the
quality of banana-based products, maintaining the production of banana-based products,
increasing the supply of raw materials, Strategy (WO) Must improve tools and technology
better, and need to promote product and Strategy (WT),
Keyword: Revenue, Rice, Pattern Partnership, Pure Pattern