Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP)

ANALISIS SALURAN PEMASARAN SELADA HIDROPONIK DI POJOK SAYUR KECAMATAN MARTAPURA KABUPATEN OKU TIMUR

Andri Irawan, Neng Karmila, Leni Sabrina, Iman Sulaiman — 2024-12-31

Cultivating vegetables with a hydroponic system is one way to improve the quality of
vegetables, one of which is green lettuce. Green lettuce has good benefits for the body. This
study aims to analyze the marketing channels of hydroponic lettuce. This research was
conducted at the hydroponic vegetable business "Pojok Sayur" Terukis Rahayu Village,
Martapura District, East OKU Regency. The research method used in this study is the case
study method. The sampling method used is the census method. Marketing channels are
analyzed descriptively using the marketing margin formula. Based on the results of the
research that has been done, it can be concluded that there are two lettuce marketing
channels in Pojok Sayur, Martapura District, namely direct marketing channels (Marketing
Channel I) and indirect (Marketing Channel II). Marketing margin analysis shows that the
margin obtained in marketing channel I is IDR 47,000.00, while in marketing channel II it is
IDR 45,000.00.

STRATEGI PEMASARAN AGROINDUSTRI KOPI BUBUK PT. MIYOGA DI DESA SIPATUHU KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN

Munsiarum, Yudi Hartono — 2024-12-31

Marketing problems can arise from within or outside the environment of a business, so a
strategy is needed so that marketing goals can be achieved. The purpose of this study was to
analyze the marketing strategy of ground coffee produced by PT. Miyoga.
This research was conducted in Sipatuhu Village, Banding Agung District, South OKU
Regency. The location of the study was chosen deliberately, namely by considering that in
Sipatuhu Village, Banding Agung District, South OKU Regency, there is an agro-industrial
company that processes coffee beans into ground coffee, namely PT. Miyoga.
This study uses a case study method, where PT. Miyoga is the case unit.
The results of the study show that the internal factors of the ground coffee agro-industry of
PT. Miyoga include 1) strengths consisting of quality products with a distinctive taste,
durable products, production of various variants of ground coffee, direct and online
marketing, and products that already have certificates; and 2) weaknesses consisting of less
than optimal promotion, less than optimal capital, less than strategic location, and
inadequate IT HR qualifications. While external factors include 1) opportunities, consisting of
population growth, wide market share, development of IT technology, government support,
and easy access to raw materials; and 2) threats, consisting of competitors, changes in
weather and climate conditions, middlemen, and price increases for goods and services. The
results of the SWOT analysis show that the marketing strategy implemented is an aggressive
strategy, or S-O, namely: improving the quality, uniqueness, and diversity of products;
utilizing modern technology; optimizing the production of ground coffee produced;
maintaining good relations with partner farmers, customers, and also with the government;
and improving the quality of raw materials, supervision, and packaging so that the product
can last a long time.

FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI KARET DI DESA LUBUK BANJAR KECAMATAN LUBUK RAJA KABUPATEN OGAN KOMERING ULU

Fachrurozi, Septianita, Ema Pusvita — 2024-12-31

Rubber is a plantation commodity that plays a very important role in Indonesia. Although
Indonesia has the largest rubber area in the world, Indonesia is still the second largest
producer of natural rubber after Thailand. Many factors affect rubber production. This study
aims to analyze the factors that affect rubber production and calculate farmers' income from
rubber farming. The study was conducted in the rubber production center in Lubuk Banjar
Village, Lubuk Raja District, Ogan Komering Ulu Regency. The research method used in this
study was the survey method. Sampling used the simple random sampling technique, with a
sample size of 68 out of a total of 216 rubber farmers. The purpose of the study was analyzed
using the Cobb Douglas production function, to see the factors that affect rubber production.
While farm income was calculated using the income formula. The results showed that the
factors that affect rubber production in Lubuk Banjar Village, Lubuk Raja District, OKU
Regency were plant age, amount of fertilizer, number of workers, herbicides, and land area.
Rubber farming income in Lubuk Banjar Village, Lubuk Raja District was Rp 4,054,772.64
per month.

ANALISIS KOMPARATIF PENDAPATAN USAHATANI KUBIS (Brassica oleracea) DI KELURAHAN AGUNG LAWANGAN KOTA PAGAR ALAM DAN DESA TANJUNG KARI KABUPATEN OKU SELATAN PROVINSI SUMATERA SELATAN

Varenra Rendy Wiranata, Henny Rosmawati, Endang Lastinawati — 2024-12-31

Cabbage (Brassica oleracea) is one of the horticultural crops that is widely needed and
consumed by the Indonesian people. Although the demand for cabbage is relatively high,
farmers still face differences in income from their cabbage farming businesses. This study
aims to compare the income of cabbage farming businesses in Pagar Alam City and South
OKU Regency. This study was conducted in Agung Lawangan Village, Dempo Utara District,
Pagar Alam City; Tanjung Kari Village, Pulau Beringin District; and South OKU Regency.
The selection of the research location was carried out deliberately because Pagar Alam City
and South OKU Regency are cabbage producers in South Sumatra. The research method used
in this study is the survey method. The sampling method used is the disproportioned cluster
random sampling method, which takes a sample of 30 people from each farmer population at
the research location. The objectives of this study were answered using the income formula,
which was then tested statistically through the independent sample mean difference test. The
results showed that the income of cabbage farming businesses in Agung Lawangan Village,
Pagar Alam City, was higher than the income of cabbage farming businesses in Tanjung Kari
Village, South OKU Regency.

ANALISIS PROFITABILITAS USAHA WARUNG MAKAN PECEL LELE DI BATURAJA TIMUR

Veri Kurniawan, Putri Ayu Ogari, Purwadi — 2024-12-31

This study aims to analyze the profitability of the pecel lele business. The study was conducted
in Baturaja Timur District, OKU Regency, where the research location was chosen
intentionally, because it was considered to be in accordance with the criteria needed in the
study. The study was conducted using a survey method. While the sampling used the census
method, which was 33 catfish pecel entrepreneurs. The purpose of the study was analyzed
using the profitability formula, where previously the costs, revenues and income were also
calculated each month from the pecel lele business. The results of the study showed that the
pecel lele business was profitable because it had a profitability value of 104.98%.